Membership organizations across North America are changing their marketing approach to a more balanced strategy of benefits, mission and recognition appeals.  A tiered dues structure compliments this balanced appeal, giving members the ability to choose their level of support and engagement.

Traditional Dues Structures are based on the number of employees, the value of assets, or the annual revenues of a business.  These scaled amounts match to a schedule of dues to determine how much a business pays to be a member of an association or a chamber of commerce.

Membership Tiers are packages of benefits which entice larger investments in dues organizations.  Tiers are also known to use a Mission Appeal and/or a Recognition Appeal to attract buyers to a higher level of investment.

Mission Appeal is a fundraising strategy that relies on an organization's reason for existence to generate greater revenue.  United Way is known for its use of a mission appeal in fundraising.

Recognition Appeal leverages greater visibility and favorable positioning to up-sell or upgrade membership levels or dues investments.  Sponsored special events use a Recognition Appeal.

Membership organizations across North America are changing their marketing approach to a more balanced strategy of benefits, mission and recognition appeals.  A tiered dues structure compliments this balanced appeal, giving members the ability to choose their level of support and engagement.