Engage Your Members, Market Your Chamber, and Grow Your Revenue
Indulge their curiosity about how you help businesses connect and grow.
Enlighten your curious future members with a tour of membership
Provide leads for your sales team, and sell more memberships online
Businesses are benefiting from your work now more than ever. But your website is missing the most important link to new members.
If you're worried about future membership revenue, you're not alone. It's been a topic of conversations I've had with nearly every chamber executive in the last few months.
"I wish I had your confidence, Kyle," one CEO said.
And she was on to something because in order to sell, you must transfer TRUST, ENERGY and CONFIDENCE.
I'm confident that I can help your website capture more new members than ever before if we follow the SIMPLE path to nurturing a relationship:
Every chamber has an online membership application on their website, which represents commitment.
The problem is that you jumped to commitment too soon in the process. They clicked a link out of curiosity and you proposed marriage. It got a little weird.
The process I've developed indulges their curiosity with enlightenment before the commitment. Kind of like you would do it in person. But digitally.
A few months after I was first hired at my Chamber, a major economic crisis hit: 9-11. Membership sales stalled immediately.
So I did what felt natural to me and I re-built our website to scale our message and value. And that's not all.
Inside the website, I built another website that gave an enlightenment tour of membership and offered people the ability to join online right away.
Over the next five years, we sold over $100,000 in new memberships through our website. << WOWZA << That's in addition to my regular membership sales efforts!
And because they were sold in the RIGHT WAY, these members had a higher than average first-year retention rate.
Because COVID-19 has been shrinking chamber memberships and staff, I've revamped this membership tour so you can have a membership salesperson 24/7 in the same place as your future members: ON YOUR WEBSITE.
Enjoin utilizes digital marketing industry best practices in page design, sales copy, video sales letters , and customer self-segmentation. Enjoin will help you enlighten your website visitors and capture their membership when the opportunity arises.
Over the years I've casually helped chambers improve their online membership sales funnels, but something was always in the way: making the tech all work together.
There's a lot of tech behind the scenes that you don't have to wrestle with. I host the entire process for you.
Your brand. Your logo. Your colors. Your chamber. My proven formula.
It's the only membership salesperson you can hire for under $40,000 per year.
The costs to build this on your own are out of reach for most Chambers: $10,000 to $25,000 or more.
Thanks to the support of Chambers like you, I'm able to build and host a membership tour for you for a massive savings -- Just $2,000 per year.
Enjoin was build with small chambers in mind, especially those without a dedicated membership salesperson.
Let's take a look at two different Chambers: A small Chamber with 450 members and a medium Chamber with 1000 members. In it's first 4 months, the small Chamber's Enjoin has served up 18 tours, received 11 leads and sold 4 memberships, while the medium chamber has served up 130 tours, received 51 leads, and sold 15 memberships.
For the small chamber, the lifetime value of these memberships, based on $300 minimum dues and industry average retention over 5 years, is $3,804. For the medium Chamber, based on $450 minimum dues and average retention over 5 years, is $21,397.
In each case, the return on Enjoin is huge: 570% for the small chamber, and 3,200% for the medium chamber.
Enjoin was released in October 2020 in beta, so it's new. Please take our demo tour to see how it works. Chambers have asked me to not send other Chambers through their tour. Each time a Chamber receives a tour through Enjoin, the staff receive an email alert and the user receives automated email messages. This is an active sales system. For this reason, I ask that you not take other Chambers' tours so that you aren't a fake lead for the Chamber.
For a limited time, you can become an Enjoin Founding Chamber. That means you lock in your rate when you enroll by June 30, 2021. Beginning July 1, Enjoin rates will increase and the current Founders rate will be gone for good.
Beginning in October, 2021, monthly payments will be available with a three-year agreement for $200 per month and $500 set-up fee.
After you enroll your chamber, you'll be asked some specific questions so we can get to work building your Enjoin. From the time we receive that information, it takes about 14 days. In the meantime, you'll have immediate access to Chamber Today and the Chamber People training library.
How can you get more people to your website so you can deliver more tours and sell more memberships?
By publishing helpful, useful content.
Very few chambers have the budget to hire a professional content creator to demonstrate how useful and helpful your chamber is. So I've done this this for you.
Being useful to your members and community is essential to your Chamber's brand. The content that people can consume from your website, blog, newsletter, podcast or video -- whether or not they are a member -- will determine if you are the go-to organization in your community.
It's not just your members and community who are reading your website and evaluating your usefulness in their world. Google is doing it too.
Google evaluates your utility and plugs it into something you've heard of before: SEO. Search engine optimization will push your brand up the pages they offer up to people who are asking the questions your chamber can answer... answers that lead to business growth, community growth and new members for your chamber.
Some chambers have had to downsize because of this economic virus we're dealing with. But that doesn't mean that we have to stop telling stories that inspire and engage people.
Many of the articles that you should be publishing have already been written. I've done it for you. You can copy and paste them (and OWN them) or you can use them to inspire your own content.
One of my favorite things about my new content publishing membership -- called Chamber Today -- is that you can use these articles as starters. Tell your own personal story related to the topic and lead the article with it. Some of my founding members are even using the articles as video scripts.
Chamber Today is a tank full of articles I wrote for you and your quadrants... you know, the ones in the Map to Remembership? I wrote articles to specifically engage each of the business profiles in a useful, helpful way. Targeted, quadrant-based content your Chamber can publish today. That's Chamber Today.
And since we are all sharing in the cost of content creation designed exclusively for chambers, you don't have to pay forty- to sixty-thousand bucks a year for a professional content creator. I've done that for you. You just join Chamber Today.
A massive bonus from Kyle to you
I've been creating training programs for years, and they are all included when you join Chamber People.
And Chamber People is free when you buy Enjoin -- for you and each staff member on your team.
I've been teaching chamber professionals all the things that I had learn the hard way... trial and error. We're all learning things the hard way right now, but you don't have time to sift through all the information, so I've curated and re-organized all of my training programs into 4 ESSENTIAL COURSES.
You're not going to believe the value packed inside. Programs that -- just last March -- were selling for $347 in my store -- are now included inside Chamber People for just $200 per year.
This is a huge no-brainer. Plus I'm running Kyle-Aid webinars LIVE for my Chamber People.
Plus I've added in a never-before-released training to help you make more money and keep it too. It's going to teach you how to raise dues without losing a single member or a single dollar. Because -- hey -- now's the time to talk about revenue. All options should be on the table. Even if you don't do this now -- and I'm not saying you should -- you need to know how to do this because you're going to need to eventually.
I'm honored to invite you in to Chamber People. My goal is to give access to you what you need when you need it.
And if you'e a sponge and you want to soak it all in, I've curated the training videos in a logical progression to help you build on your knowledge and skills.
Every person deserves a chance to learn, but developing people is time-consuming and expensive.
Because it’s expensive, most chambers don’t develop their people at all.
But how quickly could your chamber grow if every member of your team received access to Kyle's videos teaching them how to grow your chamber? How strong would your chamber become if you had Kyle advising you and coaching your team to build systems that engage prospects and serve members?
Choose Your Membership
REVENUE & SALES
+ KYLE-AID Q&A SESSIONS
+ KYLE'S NEVER-BEFORE-RELEASED "HOW TO RAISE DUES WITHOUT LOSING A SINGLE MEMBER OR A SINGLE DOLLAR
Timely Articles to Use Today PLUS New Content Monthly
Write-Now Email Helpline to Request Content
100 Any-Day Articles... Swipe, Edit, Publish
177-Page Content Playbook
Training on Storytelling, Media, Technology, Podcasting, Video and Editing
UNLIMITED Chamber People ($200/ea Value)
StoryBrand copy compels more visitors to buy your membership
Membership Quiz recommends the right ways to engage with the Chamber
Video sales letter makes your presentation more memorable
Branded landing pages use your logo and colors
Email sequence to close more sales
Chamber Today INCLUDED ($1200 Value)
Chamber People INCLUDED ($200/ea Value)
Ongoing Coaching via Monthly Zoom Calls
New Menu Text by StoryBrand
Access to Kyle's Million Dollar Menu Library
Annual Menu Review Consultation
<<< Unlimited Chamber People ($200/ea Value)
<< Chamber Today included ($1000 Value)
< Enjoin included ($2000 Value)
*Available only to current/past clients of ChamberThink Strategies
"I have really enjoyed the daily messages. They are short and to the point videos which helps in this fast paced industry."
"I like that you always present things that me either think about things in a different way or trigger more questions."
"Kyle brings practicality and common sense to an industry we sometimes way over think. Always reminding us to deliver value and being proactive, Kyle is that person on your shoulder with the right approach not to over do it, but execute it."
"You get it. You don't follow the mold but I'll say it this way: you treat us like a business who can learn from better organizations, not just chambers."
Jim K. Johnson
"Kyle helped our Chamber create the basis for our tiered dues system. His knowledge of how to put the system in place and implement it was invaluable. We learned from his experience and put together a tiered dues system that works for our members. We have been successful in converting nearly 90% of our membership over the past 2 years. Without Kyle's guidance, I do not think we would have been as successful. Thanks Kyle!"
"I have enjoyed your excellent presentations over the years, your book and recently your video series. Thank you for helping Chamber CEOs succeed in what can be a tough position!"
"I have had the privilege of meeting Kyle early in my Chamber work, somewhere near twenty years now. He is one of those individuals that understands the industry and can relate his teaching to real life operations. When I attend conferences, his name is one of the first I look for on the agenda to attend. Over the years, I have found his teachings and programs a great asset for both my personal and Chamber's growth."
"I look forward to your words of wisdom. It makes me think outside the box and new ways to approach challenges."
Meri Ann Rush
"I enjoy hearing Kyle Sexton's great strategies each morning as they all make sense and can be implemented to our everyday Chamber life."
"Kyle presents information in a no-nonsense framework: Open and Honest. This helps remind me how I want to do the same with my board, staff, and volunteers. I am able to refer to 'Kyle just had a video sharing tips on...' and my board perks up, because they know when Kyle speaks, people listen."
"Kyle was one of our coaches at Institute. The great thing about his class was the ever sparking of ideas. He was forward thinking and encouraged the same out of us."
"When we hired Kyle Sexton as a tiered values membership consultant, we never realized what we were in for, meaning he surprised and delighted us on a regular basis with his continual coaching and training for all areas of our organization. He went way beyond membership and guided us through some marketing and organizational challenges that raised all boats."
"Your Remembership tiered dues classes and book helped me move our Chamber into the next level. We have more loyal members."
"Kyle Sexton helped us realize that not every member wants the same thing from their membership."
"I truly enjoy the video content and have shared it with our board on occasion. I hope it sinks in."
"I loved that you helped us with our membership breakdown and pricing. You had some great insights as we moved through the process. There have been several of your Chamber Daily segments that I have shared with my co-workers and or Ambassadors believing it conveyed a nugget that we can all benefit from."
"I had Kyle as a faculty member at Institute, and I walked away with two big things to bring to my board: 1. Why we had to pump the breaks on switching to tiered membership and 2. A road map for how to do it. I knew we were rushing it, but Kyle's training more explicitly got to the why and how."
"Your four quadrants for membership has enabled me to save time and energy with the benefit of focusing on a targeted sales approach to a broader market segment."
"Kyle has helped me and my staff look at what we have to offer members and the community from a different perspective. We have a better view of what out time and talents are worth and how to communicate this more effectively."
"Kyle has a no-nonsense, but tactful, response for every question or challenge. His approach helps to position discussions positively, which is important to remember and put into practice when things get challenging or frustrating."
"I just participated in an ACCE webinar last week on membership tiers. We just changed to a tier membership and the information presented was very helpful."
"I like the way you draw people out and bring them into the conversation providing a safe environment for them to share with no judgement."
"The assistance you provided to our sales team to help them understand the best approach to up-selling memberships totally reshaped our tactical approach in a positive way. The Membership Conversion Conversation Agenda not only helped in dealing with early adapters we identified but it also helped reshape the conversations we have with those considering becoming a member."
"The resources that Kyle shared about membership and value have proven to be invaluable. Our Chamber used membership resources provided by Kyle to switch to tiered dues. Since that time we’ve seen a 33% increase in dues revenue."
"The quadrants are key in member relations and messaging."
"I have taken away nuggets, action steps, and a sense of belonging to a bigger industry from your messages. I have just bought Remembership and am excited to dig into it."
"I find your insight and perspective refreshing and validating. Your thoughts on the different motivations for membership really struck a chord with me. Also I watch for your opinions on what the future holds for Chambers and the business culture. Your perspective helps tremendously!"
"Kyle gave me language and confidence to feel empowered and to empower my team to change the way we talk about membership. We began to see the org as something with a strong a value proposition, worthy of having expectations of our members and our business community. We used to give away our resources, our time, our membership (!), and those days are gone thanks to Kyle's approach and words of encouragement."
Cecilia Harry, CEcD
"Kyle continues to reinforce my growth as a leader. He encourages me to step out of my comfort zone and explore new ideas for my community and chamber. He helped me to see that I am the expert in Chamber in my community, and to be confident in my voice and knowledge as the Chamber President.
"On boarding new staff and board members using the 4 quadrants of membership enables the team to be up and running and on the same page with members engagement."
"Kyle Sexton assisted us with our Member Tier roll-out several years ago. Since then, Kyle has been regularly coaching and mentoring me and the other members of our staff. Kyle's vast array of knowledge, experience and broad base reach across chambers and association, provide us with expertise, best practices and time tested measures for chamber success. Kyle's input to our decision making is important to almost every aspect of developing new chamber initiatives or improving our performance through the implementation of proven best practices."
Robert S. Carl, Jr., President and CEO
"The biggest thing I have learned was moving our organization to a tiered model of membership investment and that we were leaving so much on the table. We have since moved to that model and have increased our dollars by more than 20%."
"Love the membership resources-- use it as an orientation for our membership sales team on chamber membership sales."
"Kyle carries a wealth of knowledge on how relevant Chambers of Commerce are delivering value to their investors. By applying Kyle's market-tested and verified communication and activation strategies, we have turned around sagging membership numbers and heightened our engagement levels within our membership. For good reason, Kyle is recognized as the premier development consultant for Chambers of Commerce. Without his handiwork, we would be idling at the starting line."
"We did not use you for training and coaching but you definitely used coaching tactics throughout the time we spent with you. The Board Retreat that lead for our organization was training of sorts. Your presentation was clear, engaging and insightful. Furthermore, you know how to work with the different personalities that you see on Board of Directors."
"The Map to Remembership is a frequent jumping off point for our conversations with the Board."