ChamberThink Blueprint by Kyle Sexton, ChamberThink Strategies
Why participate in Kyle's nationwide membership Build Day?
And More Revenue for Your Chamber
The goal of my business, ChamberThink Strategies, is to help you be more valuable in the lives and businesses of your members. In order to do that, you need help to update your business model to drive more revenue. The problem is elevating your business model requires making the right changes for your membership organization without making your current problem worse, which can make you feel a little overwhelmed, or like you’re just going in circles.
I believe your chamber shouldn’t have to lose money and suffer because you don’t know how to update your business model, especially when you have other important work to do in leading your team.Â
We do this by building value-based tiers of membership investment. I've been building membership tiers since the nineties, and the way in which we build them continues to evolve and improve.
You can certainly do this on your own, and lots of chambers have, but there aren't any chambers who have done this on their own who can even come close to the financial upside that comes with the ChamberThink Blueprint.Â
Since 2008, I've worked with hundreds of chambers, associations, economic development organizations to implement this value-based membership revenue system often called Tiered Dues.Â
When you offer choices of investments and each package contains something that businesses actually WANT, you'll be surprised at how high they are willing to go with their investment.Â
I once sat in a listening session with a member who had previously questioned what he was getting for his $450 investment. We showed him the new membership levels and asked him what he thought. He pointed at the top level of five thousand dollars and said, "That's where I want to be." We went in to meet with a skeptical member because he hadn't been given a choice and we left that meeting with a new fan and a top investor because we asked him how we could help and aligned his needs with our investment options. He was in charge of his membership experience for the very first time.Â
If you still have your fair-share model -- or what I like to call the unfair share model, charging dues by employee count or other nonsensical data points -- I've heard all of the reasons not to change. And I've heard the tough questions from board members, too.Â
One of the reasons not to change is, perhaps, that the idea sounds like an awful lot of work. But I break down that work into four different buckets and twelve sequential steps. The four buckets are Formula, Mindset, Process and Approach.Â
Formula allows us to not have to guess. Formula means we have predictable steps and predictable outcomes. Formula says this goes here and that does not. When we apply the formula, we know where the gaps are -- and when to STOPÂ adding value.Â
Mindset helps us to make better decisions. Mindset is the small hinges that swing really big doors. Mindset will help you stay on a profitable path.Â
Process is a series of steps to get from here to there. Processes have timelines. Processes have scripts. Processes can be delegated, assigned and applied.
The Approach is where your Formula, Mindset and Process are introduced to a member. The approach allows a member to see the new options for the first time and guides them to the place that's right for them -- based on their choice rather than you telling them how much to pay.Â
Still sounds like a lot of work? Well, what if I told you that having these buckets and steps is LESS work than what other organizations have gone through when attempting to do it on their own.Â
And what if I told you that it's NOT MORE WORK at all, but it's different work. You do this different work one time and see a better outcome. You can go back to the old work any time you want but this different work generates the outcomes that gets you excited because this new approach is fostering relationships that give meaning to the work.Â
If this work gives purpose to the organization and value to the members, maybe this is the time to quit doing the work that doesn't give purpose or value.Â
As a marketing strategist who knows the membership model, I understand that the problem you’re facing requires an elegant solution, and that’s why I’ve spent the last ten years helping Chambers just like you with a proven formula and approach that delivers more value than your members have ever seen -- all within your existing staff structure and budget.Â
Here's what you get:
My consulting clients have invested as much as $25,000 for these resources, but this isn't consulting. When I do a consulting project, we talk about everything from staff structure and roles to programs and brand... everything. But this is different. It's not consulting.
It's a coaching program in different stages where, together, we will focus on the pricing formula, the value formula and menu format that will finally pull you up from the fair-share model that has been holding you down.
And because it's not consulting you can have access to these resources at a fraction of the cost of consulting.Â
If this sounds interesting to you, I'm inviting you to apply now: https://forms.gle/g4donLqw1EyvFKVc9
Now, the information I'm asking for in your application isn't complicated. It's basic information about your organization and what you're trying to accomplish so that I can start preparing the best resources for your specific needs. The application is not commitment from you to join the class, it's just the first step in the process. My invitation to apply for the class is not a guarantee that you'll be accepted into the course, but again, it's a first step so that I can find out how I can help you the best.
You'll want to pay attention to the Registration Deadline posted on this page. The video training resources will be released starting in just a few days. Click on the registration button to answer a few questions about where you are right now and where you want to be. I'll be reviewing each application personally and then reach out to you about your next step if you qualify.Â
To elevate your Chamber’s value and drive more revenue, here’s how it works:Â
Answer a few questions
Join the ChamberThink Blueprint
Block Thursdays, November 9th and 30th for you and your staff... Noon to 5pm Eastern Time.
Apply to join ChamberThink Blueprint today.
So you can stop worrying about not having the resources your community needs to solve their most significant problems, or delaying your chamber’s dream projects that you know can make your community thrive, or experiencing the high churn of members who leave your organization because they’ve stopped receiving value. Instead, build better relationships with influential members who want to partner with you on your big dream projects, watch as member engagement and experience skyrocket from the increased value, and become the advocate for solving your region’s most challenging problems with other business leaders just like you.Â
Good morning Kyle, a quick update:
Thank you so much for offering this training and guiding me/our organization through this transition which I believe is proving to be very beneficial for the TriCounty Area Chamber of Commerce!
Eileen Dautrich
President, TriCounty Area Chamber of Commerce
If you have ever thought about moving your chamber to TIERED DUES, now is definitely the time and with Kyle’s support it will be worth the effort. I won’t say it’s easy, nothing worthwhile ever is, but working with Kyle provides you the support you need to get it right. Kyle’s personalized approach allowed us to make the menu of tiered services very approachable and to fit our chamber programming and our businesses’ needs. I love having Kyle on my side to help me put aside my fears of making this big change. Every member I have already talked to told me they like the format, the concept and the added value that a tiered approach to membership investment provides.
Debbi Rydberg
Executive Director
Elk River Area Chamber of Commerce
Valerie Wilson, Petal, Mississippi
Ginny Glasner, Highland Park, Illinois
ChamberThink Blueprint starts as soon as you enroll with access to the Blueprint Mindset Training Videos.
Our Build Day is Thursday, November 3rd. And our Launch Planning Day is December 1st.
EASTERN: Noon to 5pm
CENTRAL: 11am to 4pm
MOUNTAIN: 10am to 3pm
PACIFIC: 9am to 2pm
Then, on the second Tuesday of each month, we will meet for six months beginning in January for coaching calls.
Do you know what else is unbudgeted? The revenue that comes from unleashing your best value in a new menu. When an expenses has a return, it becomes an investment. This investment has a significant upside to your revenues.
This is a self-funding endeavor. Some Chambers get their unbudgeted self-funding initiatives sponsored by a member or board member. That sponsorship then becomes your first upgrade under your new membership value structure.
By following the ChamberThink Blueprint, you will generate more recurring revenue -- what Kyle calls Forevenue -- by driving more value for members at different pricing thresholds than you have offered before. Your sponsor will be enabling your Chamber to stand on stable financial footing under this plan.
The ChamberThink Blueprint will give you the structure to eliminate any financial downside. Through safety nets, member migration schedules and targeting, we have eliminated the risk in converting. We will first build the Upside Overlay on top of your current membership structure, hold it in place for three years, and gradually unleash you from the constraints of your current model.
You're not alone. Lots of Chambers have an annual sponsorship program. We start by building your ideal menu. Then we craft a plan to migrate your annual sponsors into the new value structure. Lastly, we implement a long-term plan to migrate the rest of your members.
This is NOT a price increase. We roll out a new menu without increasing anyone's prices. We focus on raising value at new pricing thresholds. If your current members want to stay with their current investment and benefits structure, they can. We don't endorse forcing members to make a change.
No. This is an seven-month-long program with support and training access granted through June, 2022. In addition to your Build Day, you will also participate in Launch Planning Day, six months of coaching and lots of bonuses along the way.
Yes. In all, you will have at least 24 hours of live access and coaching time with Kyle.
Our trainings will be entirely recorded and uploaded in convenient chapters. If you have to miss any or all of our time together, you can get caught up easily on your own schedule.
We have received 72 total applications for ChamberThink Blueprint. Although not all of them will join our Fall cohort, you will have the ability to engage within your cohort via a private online community (not on Facebook).
ChamberThink Blueprint is offered twice annually. You are encouraged to apply early so you have the most options available to you.
We understand the timing issues related to getting your board on board with improving your membership structure. If you need more time, share the resources from MembershipTiers.com with your board.
Your organization deserves a better revenue model but consulting is expensive.
Because it’s expensive, most chambers don’t have access to the resources that can help them grow.
But how quickly could your chamber grow if you and your team received the training and tools to build more value for members and drive more revenue for the chamber?
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