Chamber Today for organizations
By now you're used to Kyle's Chamber Daily videos... but maybe you're not used to publishing your own daily content. If you were to launch your own Chamber Daily for you members, what would you talk about? What advice and insights would you share?
It's easy to get stuck! But what if you had a list of topics? And what if they were already started for you? And finished?
They are right here just waiting for you to put your touch on them or plug and play them as they are.
Very few chambers have the budget to hire a professional writer to demonstrate how useful and helpful your chamber is.
So Kyle hired professional writers for you.
Here's how it works:
- Join Chamber Today
- Kyle's writers and editors send you content to help businesses
- You publish the content in your blog, newsletters, emails and social outlets.
Being useful to your members and community is essential to your Chamber's brand. The content that people can consume from your website, blog, newsletter, podcast or video -- whether or not they are a member -- will determine if you are the go-to organization in your community.
It's not just your members and community who are reading your website and evaluating your usefulness in their world. Google is doing it too.
Google evaluates your utility and plugs it into something you've heard of before: SEO. Search engine optimization will push your brand up the pages they offer up to people who are asking the questions your chamber can answer... answers that lead to business growth, community growth and new members for your chamber.
Even if your chamber downsized due to this economic virus, you don't have to stop telling stories that inspire and engage members and future members.
Many of the articles that you should be publishing have already been written. Chamber Today has done it for you. You can copy and paste them (and OWN them) or you can use them to inspire your own content. Some of the founding members of Chamber Today are even using the articles as video scripts.
One of easiest ways to create new content for your chamber members is to use Chamber Today articles to get you started. To do this:
- Choose an article from the growing library
- Tell your own personal story related to the topic and lead the article with it.
- Publish it on your blog, in your email newsletter and on social channels.
Chamber Today is a tank full of articles written specifically to engage each of the business profiles in a useful, helpful way.
Targeted, quadrant-based content your Chamber can publish today. That's Chamber Today.
And since chambers are all sharing in the cost of content creation designed exclusively for chambers, you don't have to pay forty- to sixty-thousand bucks a year for a professional content creator. Chamber Today has done that for you.
Instant access to practical articles -- and more on the way
Engage members even without events and programs
Grow Your Chamber
Demonstrate your value to future members without being in the same room
100 Anyday Articles at Your Fingertips
The Chamber Today Publishing Plug-and-Playbook has 100 articles and more than 47,000 words you didn't have to brainstorm, write, edit or proof.
Inside the Publishing Plug-and-Playbook, you'll find articles in categories like:
- Buying Local
- Community Leadership
- Growing Your Business
- Business Operations
- Business Management
- Talent, Workforce, Workplace and more...
Having this much Chamber content at your fingertips will save you hundreds of hours of planning, writing, editing and proofing.
Receive Your New Series Each Month - Just Copy, Paste and Publish
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Kyle has helped hundreds of chambers to navigate difficult challenges
"I have really enjoyed the daily messages. They are short and to the point videos which helps in this fast paced industry."
"I like that you always present things that me either think about things in a different way or trigger more questions."
"Kyle brings practicality and common sense to an industry we sometimes way over think. Always reminding us to deliver value and being proactive, Kyle is that person on your shoulder with the right approach not to over do it, but execute it."
"You get it. You don't follow the mold but I'll say it this way: you treat us like a business who can learn from better organizations, not just chambers."
Jim K. Johnson
"Kyle helped our Chamber create the basis for our tiered dues system. His knowledge of how to put the system in place and implement it was invaluable. We learned from his experience and put together a tiered dues system that works for our members. We have been successful in converting nearly 90% of our membership over the past 2 years. Without Kyle's guidance, I do not think we would have been as successful. Thanks Kyle!"
"I have enjoyed your excellent presentations over the years, your book and recently your video series. Thank you for helping Chamber CEOs succeed in what can be a tough position!"
"I have had the privilege of meeting Kyle early in my Chamber work, somewhere near twenty years now. He is one of those individuals that understands the industry and can relate his teaching to real life operations. When I attend conferences, his name is one of the first I look for on the agenda to attend. Over the years, I have found his teachings and programs a great asset for both my personal and Chamber's growth."
"I look forward to your words of wisdom. It makes me think outside the box and new ways to approach challenges."
Meri Ann Rush
"I enjoy hearing Kyle Sexton's great strategies each morning as they all make sense and can be implemented to our everyday Chamber life."
"Kyle presents information in a no-nonsense framework: Open and Honest. This helps remind me how I want to do the same with my board, staff, and volunteers. I am able to refer to 'Kyle just had a video sharing tips on...' and my board perks up, because they know when Kyle speaks, people listen."
"Kyle was one of our coaches at Institute. The great thing about his class was the ever sparking of ideas. He was forward thinking and encouraged the same out of us."
"When we hired Kyle Sexton as a tiered values membership consultant, we never realized what we were in for, meaning he surprised and delighted us on a regular basis with his continual coaching and training for all areas of our organization. He went way beyond membership and guided us through some marketing and organizational challenges that raised all boats."
"Your Remembership tiered dues classes and book helped me move our Chamber into the next level. We have more loyal members."
"Kyle Sexton helped us realize that not every member wants the same thing from their membership."
"I truly enjoy the video content and have shared it with our board on occasion. I hope it sinks in."
"I loved that you helped us with our membership breakdown and pricing. You had some great insights as we moved through the process. There have been several of your Chamber Daily segments that I have shared with my co-workers and or Ambassadors believing it conveyed a nugget that we can all benefit from."
"I had Kyle as a faculty member at Institute, and I walked away with two big things to bring to my board: 1. Why we had to pump the breaks on switching to tiered membership and 2. A road map for how to do it. I knew we were rushing it, but Kyle's training more explicitly got to the why and how."
"Your four quadrants for membership has enabled me to save time and energy with the benefit of focusing on a targeted sales approach to a broader market segment."
"Kyle has helped me and my staff look at what we have to offer members and the community from a different perspective. We have a better view of what out time and talents are worth and how to communicate this more effectively."
"Kyle has a no-nonsense, but tactful, response for every question or challenge. His approach helps to position discussions positively, which is important to remember and put into practice when things get challenging or frustrating."
"I just participated in an ACCE webinar last week on membership tiers. We just changed to a tier membership and the information presented was very helpful."
"I like the way you draw people out and bring them into the conversation providing a safe environment for them to share with no judgement."
"The assistance you provided to our sales team to help them understand the best approach to up-selling memberships totally reshaped our tactical approach in a positive way. The Membership Conversion Conversation Agenda not only helped in dealing with early adapters we identified but it also helped reshape the conversations we have with those considering becoming a member."
"The resources that Kyle shared about membership and value have proven to be invaluable. Our Chamber used membership resources provided by Kyle to switch to tiered dues. Since that time we’ve seen a 33% increase in dues revenue."
"The quadrants are key in member relations and messaging."
"I have taken away nuggets, action steps, and a sense of belonging to a bigger industry from your messages. I have just bought Remembership and am excited to dig into it."
"I find your insight and perspective refreshing and validating. Your thoughts on the different motivations for membership really struck a chord with me. Also I watch for your opinions on what the future holds for Chambers and the business culture. Your perspective helps tremendously!"
"Kyle gave me language and confidence to feel empowered and to empower my team to change the way we talk about membership. We began to see the org as something with a strong a value proposition, worthy of having expectations of our members and our business community. We used to give away our resources, our time, our membership (!), and those days are gone thanks to Kyle's approach and words of encouragement."
Cecilia Harry, CEcD
"Kyle continues to reinforce my growth as a leader. He encourages me to step out of my comfort zone and explore new ideas for my community and chamber. He helped me to see that I am the expert in Chamber in my community, and to be confident in my voice and knowledge as the Chamber President.
"On boarding new staff and board members using the 4 quadrants of membership enables the team to be up and running and on the same page with members engagement."
"Kyle Sexton assisted us with our Member Tier roll-out several years ago. Since then, Kyle has been regularly coaching and mentoring me and the other members of our staff. Kyle's vast array of knowledge, experience and broad base reach across chambers and association, provide us with expertise, best practices and time tested measures for chamber success. Kyle's input to our decision making is important to almost every aspect of developing new chamber initiatives or improving our performance through the implementation of proven best practices."
Robert S. Carl, Jr.
"The biggest thing I have learned was moving our organization to a tiered model of membership investment and that we were leaving so much on the table. We have since moved to that model and have increased our dollars by more than 20%."
"Love the membership resources-- use it as an orientation for our membership sales team on chamber membership sales."
"Kyle carries a wealth of knowledge on how relevant Chambers of Commerce are delivering value to their investors. By applying Kyle's market-tested and verified communication and activation strategies, we have turned around sagging membership numbers and heightened our engagement levels within our membership. For good reason, Kyle is recognized as the premier development consultant for Chambers of Commerce. Without his handiwork, we would be idling at the starting line."
"We did not use you for training and coaching but you definitely used coaching tactics throughout the time we spent with you. The Board Retreat that lead for our organization was training of sorts. Your presentation was clear, engaging and insightful. Furthermore, you know how to work with the different personalities that you see on Board of Directors."
"The Map to Remembership is a frequent jumping off point for our conversations with the Board."