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New Strategies for Remarkable Membership Organizations

In the five years since first publishing REMEMBERSHIP in 2011, I've been working with chambers and associations across North America, implementing effective new tools and strategies that help boards and executives make better decisions about their future. 

The second edition is shipping now. The ideas in this book are important for membership organizations, membership development professionals, and their board members. The tools I've added in this edition are critical to the strategic direction of your team. 

In 2014, I launched a new tool, and it's big: six feet by four feet, to be exact. It's a giant interactive canvas to help you understand your organization better. It's a result of all the membership workshops I've done at annual board retreats. I can't wait to share it with you

Steps & Exercises from ReMembership

 Evaluate each of your regularly scheduled events and programs to determine whether they are networking (meeting new people) or network development (building relationships).  If it's network development, stop calling it networking.  Page 18

2. Find your cost-per-member benchmark.  This is what it costs you to do what you do for each member annually.  Total revenue minus any grants or government contracts divided by the number of members equals your cost-per-member.  (Some experts recommend removing all program revenue, as well.  I leave it in under the assumption that your programs fit your mission and function.)  

Download a worksheet to help you turn your memberships into quantified values. Page 89

Look at your canceled memberships. Go into records for the last three to five years to find the zip codes, employee counts, dues amounts, membership longevity and total purchases. If you filter your data for any of these features, you'll find some valuable information. Page 95

Trusted by Leaders Just Like You

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Canadian Chamber of Commerce  |  Chamber of Commerce Executives of Canada  |  Association of State Chamber Professionals  |  Council of State Chamber Executives  |  Institute for Organization Management  |  National Gay & Lesbian Chamber of Commerce  |  US Chamber Foundation  |  Western Association of Chamber Executives  |  Destination Marketing Association International  |  Meeting Planners International

Alberta Chambers of Commerce  |  Arizona Chamber of Commerce Executives  |  Carolinas Association of Chamber of Commerce Executives  |  Chamber Alliance of New York State  |  Chamber of Commerce Executives of Missouri  |  Colorado Chamber of Commerce Executives  |  Connecticut Association of Chamber of Commerce Executives  |  Florida Association of Chamber Professionals  |  Georgia Association of Chamber of Commerce Executives  |  Illinois Association of Chamber of Commerce Executives  |  Indiana/Kentucky Association of Chamber of Commerce Executives  |  Louisiana Association of Chamber of Commerce Executives  |  MAKO Chamber Conference  |  Michigan Chamber of Commerce Executives  |  Minnesota Chamber of Commerce Executives  |  Mississippi Chamber of Commerce Executives  |  Montana Association of Chamber Executives  |  Nebraska Chamber of Commerce Executives  |  New England Association of Chamber of Commerce Executives  |  Northwest Chamber Leaders  |  North Texas Chamber of Commerce Executives Association  |  Chamber of Commerce Executives of Ohio  |  Oregon Chamber of Commerce Executives  |  Oregon Restaurant & Lodging Association  |  Pennsylvania Association of Chamber Professionals  |  Texas Chamber of Commerce Executives  |  Texas Gulf Coast Chamber Executives  |  Utah Chamber Executives  |  Virginia Association of Chamber of Commerce Executives  |  Washington Chamber of Commerce Executives  |  West Virginia Chamber of Commerce  |  Wisconsin Manufacturers & Commerce

ALBERTA  |  Calgary Chamber of Commerce  |  Camrose Chamber of Commerce  |  Camrose Regional Exhibition  |  Drumheller Chamber of Commerce  |  Red Deer Chamber of Commerce  |  ARIZONA  |  Greater Phoenix Chamber of Commerce  |  ARKANSAS  |  Fayetteville Chamber of Commerce  |  Hot Springs Chamber of Commerce  |  CALIFORNIA  |  Fullerton Chamber of Commerce  |  Long Beach Chamber of Commerce  |  Napa Chamber of Commerce  |  Redondo Beach Chamber of Commerce  |  Salinas Valley Chamber of Commerce  |  Santa Rosa Chamber of Commerce  |  Thousand Oaks West Village Chamber of Commerce  |  COLORADO  |  Parker Chamber of Commerce  |  CONNECTICUT  |  Hamden Regional Chamber of Commerce  |  FLORIDA  |  Greater Del Ray Beach Chamber of Commerce  |  Greater Sarasota Chamber of Commerce  |  Hollywood Chamber of Commerce  |  Melbourne-Palm Bay Area Chamber of Commerce  |  Northern Palm Beach County Chamber of Commerce  |  Ocala Marion County Chamber of Commerce  |  St. Petersburg Area Chamber  |  GEORGIA  |  Dalton Chamber of Commerce  |  Newnan - Coweta County Chamber of Commerce  |  Robins Regional Chamber of Commerce  |  IDAHO  |  Boise Metro Chamber  |  Magic Valley Advertising Federation  |  ILLINOIS  |  Chicago Southland Chamber of Commerce  |  Lemont Chamber of Commerce  |  Peoria Chamber of Commerce  |  INDIANA  |  Southwest Indiana Chamber of Commerce  |  IOWA  |  Davenport Chamber of Commerce  |  Quad Cities Chamber  |  KANSAS  |  Hutchinson Chamber of Commerce  |  LOUISIANA  |  Lafayette Chamber of Commerce  |  Southwest Louisiana Economic Alliance  |  MASSACHUSETTS  |  One Berkshire  |  MICHIGAN  |  Lake Superior Community Partnership  |  Muskegon Chamber of Commerce  |  MINNESOTA  |  St Paul Chamber of Commerce  |  MISSISSIPPI  |  Community Development Foundation  |  MISSOURI  |  Columbia Chamber of Commerce  |  Joplin Chamber of Commerce  |  Greater St. Charles County Chamber of Commerce  |  NEBRASKA  |  Norfolk Area Chamber of Commerce  |  NEW YORK  |  Centerstate Corporation for Economic Opportunity  |  NORTH CAROLINA  |  Chapel Hill - Carrboro Chamber of Commerce  |  Greenville - Pitt County Chamber of Commerce  |  Greensboro Chamber of Commerce  |  Statesville Chamber of Commerce  |  OHIO  |  Chamber of Commerce Serving Middletown, Monroe & Trenton  |  Chamber of Greater Springfield  |  Mason Deerfield Chamber of Commerce  |  Mount Vernon Knox County Chamber of Commerce  |  ONTARIO  |  Thunder Bay Chamber of Commerce  |  Windsor-Essex Regional Chamber of Commerce  |  OREGON  |  Bend Chamber of Commerce  |  Chehalem Valley Chamber of Commerce  |  Corvallis Chamber of Commerce  |  Gresham Chamber of Commerce  |  McMinnville Chamber of Commerce  |  Rural Development Initiatives  |  Salem Area Chamber of Commerce  |  Springfield Chamber of Commerce  |  Tualatin Chamber of Commerce  |  PENNSYLVANIA  |  Bedford County Chamber of Commerce  |  Columbia-Montour Partnership  |  Pennsylvania Association of Chamber Professionals  |  Schuylkill County Chamber of Commerce  |  SASKATCHEWAN |  Saskatoon Chamber of Commerce  |  TENNESSEE  |  Nashville Area Chamber of Commerce  |  TEXAS  |  Central Fort Bend Chamber of Commerce  |  Dallas Regional Chamber  |  Fort Bend Chamber of Commerce  |  Fort Worth Chamber  |  Graham Chamber of Commerce  |  Greater Angleton Chamber of Commerce  |  Greater Killeen Chamber of Commerce  |  Lake Houston Chamber of Commerce  |  Longview Chamber of Commerce  |  Lufkin/Angelina County Chamber of Commerce  |  McKinney Chamber of Commerce  |  North Texas Chamber Executives  |  Palestine Chamber of Commerce  |  Plano Chamber of Commerce  |  Rockwall Chamber of Commerce  |  VIRGINIA  |  Fredericksburg Chamber  |  Roanoke Chamber of Commerce  |  WASHINGTON  |  Southwest King County Chamber  |  Vancouver Chamber of Commerce  |  Walla Walla Chamber of Commerce  |  West Seattle Chamber of Commerce  |  WISCONSIN  |  Fox Cities Regional Chamber  |  Portage County Business Council  |  WYOMING  |  Campbell County Chamber of Commerce  | 

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