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Episodes
The Problem with Advice
The problem with advice is that people love to "should" on your ideas, but they aren't the people you should be listening to. Kate and Kyle give practical ideas on how to seek out advice from the right people.
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Six Mental Triggers for Better Marketing
There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate. Kate loves that Kyle finally...
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The Fight Over Marketing Automation
Kate and Kyle argue about whether or not marketing automation is working. Kyle admits he's been using Kate's email address to sign up for random marketing emails.
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Tech tools to keep you organized
Kate loves her scheduling app and Kyle loves his too. But they are different. Maybe we should battle? Scheduling software can make you more accessible to your clients or team. As Kyle always says, "If you're easy to...
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Are you hiring? Or recruiting?
Kate's company is hiring. Kyle is thinking about applying. There's a difference between hiring and recruiting. Large employers with entry level jobs hire people. But specialized companies use the term recruiting as...
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Mentorshipping
Do you have a mentor? Several, perhaps? While you're looking up, remember that others are looking up at you. Why not bring them up with you? This episode is all about Mentorshipping: Mentoring your audience in a more...
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Storytelling & Copywriting
People buy things after they read words that convince people to buy things. You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of...
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Scheduling Your Year
Kyle has been way behind in the production schedule for Trajectory, so Kate suggested we talk about scheduling and time management. Our friend Eric Ryan has been growing his business while never sacrificing time with...
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Simplicity vs More Ideas
Kyle's in his new studio and accidentally used the wrong microphone. Ugh! But Kate is in her new space too and she nailed it. Kyle hopes you can forgive him for the mistake. And we wish there was a simplicity...
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Inbound vs Content Marketing World
Kate chose Content Marketing World for her professional development and broke into the speaker lounge. Kyle chose Inbound and went to all of his sessions and networked in the elevator. Boston is not afraid of the...
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When is Your Think Week?
Kyle had some hilarious moments in this episode -- according to him -- but we hope you get past that to the good stuff. The serious podcast stuff. You know? Kate talks about how Bill Gates took a week every year just...
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Can Your Marketing Machine Use a Trigger?
This episode is awesome. I know we said that about the last episode. Maybe we're just getting better at this. Here's what happened... Kate cries a little tear at the thought that not everyone wants to be remarkable....
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