Programs Contact Introducing Chamber Today Login

Does your model have this ONE thing?

Uncategorized Dec 06, 2022

After working with hundreds of chambers and other business organizations, I've found that there is one key difference between those who need my approach and those who need it a lot: Their revenue structure provides a natural incentive to be good at sales.

For most chambers, your first transaction is membership. Memberships that offer choice in value and investment provide a natural incentive for the chamber to match the best value to the needs and desires of a particular member. If your chamber still has fair-share dues, you don't have a reason to be good at this thing called sales. 

There are three ways to grow your revenue:
  1. Increase the number of members or customers
  2. Increase the revenue per member
  3. Increase the number of transactions per member or customer
I don't focus on increasing the number of members in my organizations because there are some factors that create a ceiling on growth in this area: 
  • Physical proximity to the organization's services
  • The staff-to-member ratio, which is more like a law
  • Membership drives as a desperate default campaign
I focus on increasing the revenue per member because it: 
  • Forces you to have a conversation about your unique value
  • Re-engages your longest term members
  • Doesn't involve a mass infusion of outsiders through a membership drive, and
  • Allows you to keep 100% of your new member dollars\

If you're considering making a move to the membership model that provides your members choice, and more importantly, aligns with your mission, work with someone who has guided hundreds of teams through the transition to value based membership offerings. Schedule a time to chat on my calendar, or apply to join ChamberThink Blueprint

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.